Most Innovative Company, South Africa, 2016, African Business Awards
Best Forensic Investigation Company, Africa, 2016, African Corporate Excellence Awards
Best in Security, Forensics & Investigations – 2016 – International Business Awards
research projects

Research Projects

We never intended to offer research-related services to the public. Growing demand for reliable, high quality qualitative and quantitative insights led us here – and it has proven to be one of our more successful endeavours. Our research capability was created to provide Intertel’s decisionmakers with critical operational and competitive insights and better situational awareness. Our research team has enabled decisionmakers to discover opportunities and ideas, establish the facts, avoid risk, reach appropriate conclusions, and make better decisions. We can do the same for you.

Research Projects

Our research projects are based on scientific processes and proven methodologies. We focus on gathering current, relevant and usable qualitative and quantitative data for the production of actionable intelligence. Whether research is conducted face-to-face, via telephone, mobile app or web-based interface, our skilled and motivated research project managers will aim for nothing less than unbiased and meaningful responses. We understand which questions to ask, and how to ask them. We know how to make it easier for respondents to answer honestly and thoughtfully, and we’re focused on ensuring a positive experience for each respondent. We use the opportunity to engage with each respondent

Although Intertel does not employ its own field interviewers for face-to-face surveys, we have memorandum of understanding with a large and efficient field-force network that has proven itself capable of rapid deployment, flexibility and and a sense of urgency. This, combined with Intertel’s technology, infrastructure and organic analytic and research expertise ensures that we are able to conduct research into any field. Our more common research projects focus on the following:

  • Brand Research
  • Business to Business Research
  • CAPI Interviewing
  • CATI Interviewing
  • Consumer Research
  • Depth Interviews
  • Ethnography studies
  • Focus Groups
  • In-depth Interviews
  • Mystery Shopping
  • Online Surveys
  • Pack Testing
  • Pricing Research
  • Product and concept testing
  • Proprietary Panel Building
  • Public Perception
  • Reputation and Image assessment
  • Service Quality Measurement
  • Workshops